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Become a master of Digital Attention

Attention data shows how many digital ads are actually viewed by a real person and how long they view it. Learning from the results can mean effect increases of 10-20% based on several research projects conducted by the course leader Erik Modig. Here you will learn how to optimize media, brand strategy and ad design based on today's digital media landscape.

4 modules
6 courses
~3 hours
English & Swedish
Includes templates
Get Access

Understanding attention can lead to over 875 % longer total gaze-time

That sounds wild, we know. All it is is proof that we truly didn't know what we were doing as marketers before research on attention was made possible by technologies such as eye tracking.

Understanding attention can lead to over 875 % longer total gaze-time.

Get the tools to create distinctive ads that are seen and remembered

Now we know what works and what doesn't. Don't repeat the same mistakes over and over. We give you the tools you need to do what works, eliminating all guesswork.

Clear guidelines on what’s required to maximize the impact of your digital communication

Never make an ineffective ad again. Get clear guidelines and templates for how to create effective ads based on scientific attention data.

Example:

Example ad before applying attention data
19.8% logo fixation before guidelines
Example ad after applying attention data
33.2% (+13.4%) logo fixation after guidelines

Template to succeed with the most problematic ads – the ones that are seen for only 2 seconds

You don't have to guess again when creating ads. By taking this path you get access to all of our templates for effective ads, allowing you to create ads with confidence faster than ever before.

Understanding attention can lead to over 875 % longer total gaze-time

Understanding attention can lead to over 875 % longer total gaze-time.

Who is this path for?

For anyone involved in digital advertising in any way. Whether you are responsible for media buying or ad design, this is an important piece to create truly effective ads and achieve real results.

This could be roles such as:

01

Marketing Manager

04

Media Buyer

02

Brand Manager

05

Ad Creator

03

Digital Marketing Manager

06

Agencies

What results can you expect?

  • Identify the weaknesses of your digital ad strategy
  • Feel confident in any discussion revolving attention  
  • Companies implementing the learnings from this path has historically seen an effect-increase of around 10-20 %

These are the courses you’ll take

4 modules | 6 courses | 44 lessons | ~3 hours

Module 1: Introduction to Attention Metrics

Learn the secrets of effective marketing communication.

Learn what's new about attention measurement and the implications for digital advertising.

Module 2: Attention and Media Investments

Learn how to evaluate and optimize your media buying based on insights from attention data.

Module 3: Attention and Brand Strategy

The Two-Second Brand
6 lessons | 20 minutes
Watch Now

Learn how to optimize your branding efforts for short, low-attention ads.

Module 4: Attention and Ad Design

The Two-Second Ad
6 lessons | 23 minutes
Watch Now

Learn how to succeed with low-attention advertising.

Learn the psychology behind communication that makes your customers unable to look away.

Erik Modig standing with arms crossed.

Get feedback on your ads by Erik Modig

Take the opportunity to submit your ads with thoughts and questions after the course and get feedback from Erik Modig, your course leader.

Erik is a researcher and teacher at the Stockholm School of Economics. His book Bang for the Buck was named Marketing Book of the Year and he was recently awarded 2023's Industry Personality of the Year by Sveriges Mediebyråer (Media Agencies of Sweden).

Trusted by

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6 900 kr

annually excl. VAT
Get Access
Includes:
  • Mastering Digital Attention
  • Downloadable templates
  • Community with direct access to Erik Modig as sounding board
  • And all other courses and paths at Marketing Levels

We’re trusted by

Pricing

We are pretty proud of our industry-disruptive prices. Imagine paying just about the same as your monthly phone fee but with an ROI only limited by you.

Individual
Individual
12-month membership
6900 kr/year
Ex. VAT
12-month membership
Buy
All courses and paths
Access to Community
Downloadable templates
Cancel anytime
Diplomas
Certified Attention Expert
Team
Team
Save 10%
Min. 10 users
6240 kr/year
Ex. VAT
12-month membership
Everything in Individual
Diplomas
Pay by invoice
+ optional add-ons
Enterprise
Enterprise
Custom pricing
Min. 10 users.
12-month membership
Everything in Team
Your own landing page
Dedicated Q&A time slots
Private channel in Community
Custom Paths tailored to your needs
+ optional add-ons
Individual
6900 kr/yr
Team
6240 kr/usr/yr
Enterprise
Custom pricing
All courses and paths
Downloadable templates
Regular live Q&A sessions
Access to Community
Diplomas
Pay by invoice
Your own customized landing page
Dedicated Q&A time slots for your company alone
Your own, private channel in Community with direct contact with Erik Modig
Custom path designs of existing ML content
Add-on*
1 included (more as add-on*)
Physical lectures and workshops with Erik Modig
Add-on*
Add-on*
Content production together with you or at your location
Add-on*
Custom, company-specific content
Add-on*
All courses and paths
Downloadable templates
Regular live Q&A sessions
Access to Community
Diplomas
Pay by invoice
Your own customized landing page
Dedicated Q&A time slots for your company alone
Your own, private channel in Community with direct contact with Erik Modig
Custom path designs of existing ML content
Physical lectures and workshops with Erik Modig
Content production together with you or at your location
Custom, company-specific content
All courses and paths
Downloadable templates
Regular live Q&A sessions
Access to Community
Diplomas
Pay by invoice
Your own customized landing page
Dedicated Q&A time slots for your company alone
Your own, private channel in Community with direct contact with Erik Modig
Custom path designs of existing ML content
Add-on*
Physical lectures and workshops with Erik Modig
Add-on*
Content production together with you or at your location
Custom, company-specific content
All courses and paths
Downloadable templates
Regular live Q&A sessions
Access to Community
Diplomas
Pay by invoice
Your own customized landing page
Dedicated Q&A time slots for your company alone
Your own, private channel in Community with direct contact with Erik Modig
Custom path designs of existing ML content
1 included (more as add-on*)
Physical lectures and workshops with Erik Modig
Add-on*
Content production together with you or at your location
Add-on*
Custom, company-specific content
Add-on*
* Discussed on case-to-case basis.

One price
for everything

One price for everything

That's right, for 6 900 kr you get access not only to this path but all of our other courses and paths – you get everything.

Individual
6 900 kr
annually ex. vat
One year access to 60+ courses
New courses released regularly
Role-specific learning paths
Downloadable templates
Regular live Q&A sessions
Access to all features
Get Access
Team
Contact sales
to hear more
Everything in Individual for all your members +
Pre-launch setup meeting so that we can fulfill your requirements
Onboarding webinar to help all your members find their learning path
Possibilities for company-specific live sessions, customized paths, and your own landing page
Contact
If you need to pay by invoice, contact us.